Does Not Fade or Smudge and Buildable Color: You can lay down color on your lips and repeat the process, building more coverage while still achieving a lovely, natural look without caking.Non-Sticky Long-Lasting Formula: Will stand up to 12 hours of wear while also remaining weightless, smooth and comfortable on the lips without terrible �cracking� lines.No Transfer Formula: Does not skip or drag, glides evenly onto lips. It keeps its permanence and does not drip throughout the day due to its high pigmented form. Perfect for every day wear.Ultra-Hydrating Formula: Uses a blend of moisturizing ingredients to prevent dryness. Enthrice Max Lasting Lip Gloss delivers mirror-like shine without stickiness. Expect kissable, comfortable lips that look fuller and glossier.Suitable for Sensitive Skin: Cruelty free formula - formulated to be stable, non-toxic and resists wear in unpredictable weather and temperature conditions. Dermatologically Tested. No Medical Claims.OverviewEnthrice Max Lasting Lipgloss are highly pigmented and suitable for sensitive skin as the products are made from quality ingredients. Formulated to be stable, non-toxic and resists wear in unpredictable weather and temperature conditions.